This individual is a part of the marketing team, and will serve as the product management lead for one or multiple brands’ marketing efforts. Executes specific tasks and manages projects within brand strategy in support of marketing objectives. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability of assigned brand(s), both individually and through leading cross-functional teams. Product Management within a consumer packaged goods organization. Three to five years related experience, consumer packaged goods experience preferred. Ideal candidate is a self-starter, detail-oriented, analytical and a team player.
Supervisory Responsibilities: This position does not have supervisory responsibilities.
Associate Marketing Manager
Manage shipment and consumption data, identify patterns and provide outlook and recommendations to drive business performance and brand health.
Initiate and perform business analyses, identify issues and opportunities and make recommendations to Marketing Manager/Director by turning data into insights and stories to drive growth.
Lead monthly business assessments.
Complete sales analysis such as new item updates, promotional and distribution analyses, and merchandising effectiveness.
Assess brand strategy including SWOT Analysis (Strength, Weakness, Threat, Opportunities), Media Performance.
Develop and manage volume and spending forecasts and make recommendations to Marketing Manager/Director of yearly volume, annual budget/spending, and process recommendations.
Track brand forecasts and brand marketing expenses throughout the year to manage within the given budget.
Lead cross-functional teams on assigned projects, developing and managing timetables and milestones, coordinating cross-functional efforts, and managing outside suppliers (e.g., agencies/vendors). Projects such as: commercialization, marketing programs, media performance, portfolio optimization, etc.
Lead annual brand review to aid in development of marketing plans.
Assist the Marketing Manager/Director in developing the annual marketing plan.
Execute delegated portions of the marketing plan within the budget and on time.
Manage vendors in development of creative marketing materials/programs including packaging, selling materials, advertising, displays, coupons and FSIs.
Act as liaison between Ad Agencies and Marketing Manager/Director as needed to develop/revise advertising and marketing programs.
Partner with Market Research/Insights on research projects to support marketing objectives and brand strategies.
Collaborate with sales and category insights on the development of key marketing programs as it relates to selling materials, marketing investment, creative execution, and analysis of program success
Understand and help develop channel and pricing strategies and developing programs and products to support key customers.
Other Duties and Responsibilities:
Fulfill Storck Company Values; Belonging, Passion, and Growth
Other duties as assigned.
Required Knowledge, Skills, and Abilities:
Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Experience with data analytics; ability to translate data into a story
Knowledge of either IRI or Nielsen data and software beneficial
Consumer / Business curiosity
Working Conditions: Normal working conditions for an office environment located downtown Chicago, IL.
Travel: Minimal 5-10%, Including International Travel