Category, shopper, and consumer insights manager at a confectionary product company. 5 plus years of experience preferred in consumer goods industry. Ideal candidate brings strong analytic thinking, independent work ethic, detail orientation, and strong communication skills. Supervisory Responsibilities: This role has no supervisory responsibilities
Insights Manager (Category, Shopper, Consumer)
Managing/supervising the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive to business decisions
Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization.
Synthesize multiple data sources, both primary and secondary, to drive strategic recommendations. Provide analysis and associated recommendations to teams.
Driving and maintaining consistent approaches to consumer research across all elements of innovation. Lead new methodologies and approaches that maximize value for the investment.
Communicate consumer insights in a clear and concise manner both through written and verbal communication.
Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.
Required Knowledge, Skills, and Abilities:
Solid grasp of innovation research best practices to develop short/medium/long term strategies for growth
Ability to manage relationships with multiple stakeholders including US Marketing, International Marketing, and Strategic Agencies
Identifies areas for improvement and brings solutions
Experience executing both large-scale research projects (marketing mix/lift, brand equity, segmentation. etc.) and small and scrappy research/desk research projects
Experience executing retailer specific research and developing presentations for retail customers beneficial
Energetic and action-oriented individual sought
Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Knowledge of IRI or Nielsen scan and panel data strongly preferred
Education and Experience:
Bachelor’s Degree required; degree in Business, Communication, Psychology or Liberal Arts preferred and minimum five (5) related experience in the consumer goods industry required.
Other Duties and Responsibilities:
Fulfill Storck Company Values; Passion, Belonging, and Growth.
Other duties as assigned.
Must have received or be willing to receive the COVID-19 vaccination by the date of hire to be considered. Proof of vaccination required. Company Vaccination Policy available for review upon request during interview.
Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.
Up to 10%, including potential International Travel