This individual is a part of the marketing team, and will lead consumer and shopper insights and market research for all brands. Ideal candidate has six to eight years’ experience with consumer packaged goods and expertise on the tools and techniques needed to understand shopper and consumer needs and experiences. Candidate must have the ability to translate knowledge into insights and action.
Market Research – Consult with brands to clearly define insight and research needs and identify the right approach to research. Identify potential vendors, brief, evaluate, and manage vendors to deliver results.
Strong Analytical Skills – Support the marketing and sales organizations with custom analyses covering a broad range of topics, including regional or customer market tests, baseline sales trend analysis, promotional effectiveness analysis, category pricing analyses, custom panel data analyses, competitive snapshot, and others. Thorough understanding of IRI/Nielsen data to champion analytics in a holistic way.
Coaching and Teaching – Train and develop marketing team in assessing and applying brand performance information across a variety of sources. Coordinate trainings and ongoing learning and development for the team.
Story Telling With Data – Ability to present data and information in a compelling presentation in a logical, story board approach resulting in provocative business insights. Prepare and present strategic insights to support brand initiatives and drive “one version of the truth” across multiple levels of the organization.
Project Management – In both a lead and supporting role on projects, ensure projects are delivered on time, and at or above the expectations of the project sponsor/lead. Proactively works with stakeholders to ensure scope, objectives, and specifications are aligned to and met.
Strategic and Executive Thinking – Recognize where the work being asked of the role fits into the broader vision for the brand, department, and/or US organization, and proactively take steps to maximize relevance and value of the work to all levels of the organization. Can foresee follow up questions and next steps before they are asked, and where possible, addresses them ahead of time. Prepare and present strategic insights to support brand initiatives and drive “one version of the truth” across multiple levels of the organization.
Excellent Communication – Through both written and oral means, be able to clearly and confidently communicate the essential information, address questions, and enable stakeholders to feel informed and able to make decisions. Demonstrate a keen understanding of the vantage point of the audience.
Creative Problem Solving – Strive to find creative solutions that can answer tough questions even when the tools or information are not readily available. Stay up to speed on emerging tools and trends.
Agency and Partner Management – Owner and manager of relationships with key partners to ensure we are most effectively leveraging their capabilities and expertise, and meet the high expectations of our users and internal stakeholders.
Collaboration with International Colleagues – Foster strong relationship with partners in our offices worldwide, namely our global headquarters in Germany. A manager is expected to leverage expertise to guide and influence projects to effectively incorporate research, insights, and analytical tools to make faster and more informed decisions.
This role may have supervisory responsibilities, managing one or more research analysts focused on any/all of the essential duties within the department. Manager is responsible for the overall direction, coordination, and evaluation of their areas. Carries out supervisory responsibilities in accordance with the company’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; identifying and providing key developmental opportunities for employees, motivating, rewarding and disciplining employees; addressing complaints and resolving problems.
Other Duties and Responsibilities:
Fulfill Storck Company Values.
Other duties as assigned.
Required Knowledge, Skills, and Abilities:
High proficiency with Microsoft Office (Excel, Word, PowerPoint).
Working knowledge of POS/Scanner sales data mandatory (IRI, Gfk., or Nielsen, etc.).
Experience with custom research (quantitative and qualitative).
Education and Experience:
Bachelor’s Degree required; degree in somewhat relevant field preferred.
6-10 years related experience in the fields of consumer insights, primary market research, and/or data analytics; within the consumer goods industry preferred.
Working Conditions: Normal working conditions for an office environment located downtown Chicago, IL.
Travel: 20%, including International Travel required.