Werther’s Original – the traditional caramel candy with a long history
News from Werther's Original
Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
Werther's Original Caramel Popcorn hits shelves as the only popcorn made with the rich and creamy one-of-a-kind Werther's caramel taste.
Sweet and creamy, and incredibly good: the classic cream candy is released in sugar-free.
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
It happened in the little town or Werther, Germany in 1909. That is where confectioner Gustav Nebel created the now iconic Butter Candy recipe. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy.
Much has changed since then – and some things have stayed exactly the same as they’ve always been.