

News from RIESEN

2016
National Campaign in USA
RIESEN launched a national campaign in the USA that had support through digital, radio, podcast, mobile, and social media. This was the first time in 10 years that the brand received media support!

2015
RIESEN Worldwide
RIESEN continues to be successful and is available in more than 50 countries.

1999
Just Try It!
A new look for even more taste: RIESEN was given a new, modern packaging design in 1999. Thanks to intensive product research, the new RIESEN provided a more intense taste and became even more chocolatey. The advertising campaign said it all: "Just try it!"

1974
Simply SUPER
Even bigger and better: RIESEN became SUPER RIESEN. As an additional purchasing incentive, each pack featured a "Schleck" cartoon and football tips from German football icon Helmut Haller.

1949
1 Penny, 2 Penny
The successful product was renamed into "2 Penny RIESEN" and was available in different flavors such as chocolate caramel.

1934
RIESEN – A Huge Story
Germany's first candy brand was created in 1934: "Storck 1 Penny RIESEN", individually wrapped and initially a caramel candy.
