![](/fileadmin/dam/_processed_/0/a/csm_header-riesen-US-mobile_602a8ffdb9.jpg)
![](/fileadmin/dam/_processed_/e/a/csm_riesen-logo-2x_fd59f2e7de.png)
News from RIESEN
![From "Storck's 1 Penny RIESEN" to today: the history of Germany's first candy brand.](/fileadmin/dam/_processed_/7/5/csm_history-riesen-mobile_7a543b70c9.jpg)
2016
National Campaign in USA
RIESEN launched a national campaign in the USA that had support through digital, radio, podcast, mobile, and social media. This was the first time in 10 years that the brand received media support!
![](/fileadmin/dam/_processed_/e/6/csm_riesen-peg-bag-history-2016_66a116bead.jpg)
2015
RIESEN Worldwide
RIESEN continues to be successful and is available in more than 50 countries.
![](/fileadmin/dam/_processed_/a/0/csm_riesen-bag-history_c2cdd36f15.jpg)
1999
Just Try It!
A new look for even more taste: RIESEN was given a new, modern packaging design in 1999. Thanks to intensive product research, the new RIESEN provided a more intense taste and became even more chocolatey. The advertising campaign said it all: "Just try it!"
![RIESEN 1999: Just try it!](/fileadmin/dam/_processed_/4/1/csm_riesen-05-history_795b92297c.jpg)
1974
Simply SUPER
Even bigger and better: RIESEN became SUPER RIESEN. As an additional purchasing incentive, each pack featured a "Schleck" cartoon and football tips from German football icon Helmut Haller.
![RIESEN 1974: Simply SUPER](/fileadmin/dam/_processed_/a/c/csm_riesen-03-history_af80fd4ba6.jpg)
1949
1 Penny, 2 Penny
The successful product was renamed into "2 Penny RIESEN" and was available in different flavors such as chocolate caramel.
![RIESEN 1949: 1 Penny, 2 Penny](/fileadmin/dam/_processed_/6/e/csm_riesen-02-history_65e6c4f1a3.jpg)
1934
RIESEN – A Huge Story
Germany's first candy brand was created in 1934: "Storck 1 Penny RIESEN", individually wrapped and initially a caramel candy.
![RIESEN 1934: RIESEN - a huge story](/fileadmin/dam/_processed_/4/a/csm_riesen-01-history_f5740ec155.jpg)