Werther’s Original – the traditional caramel candy with a long history
News from Werther's Original
2022
Caramel Meets Chocolate in US
Our rich Chocolate Covered Caramels smothers our one-of-a-kind Werther's caramel in delicious milk chocolate, for a bite that's richlicious!
2017
Soft Crème Caramels Introduced to US Shoppers
Our soft and buttery Werther's caramel surrounds a decadent crème filling for an unbeatable combination of flavors and textures.
2016
US Celebrates Fall
Our love of fall is official, with our limited edition Harvest Caramels. Our Pumpkin Spice, Caramel Apple, Cinnamon Crème and Maple Crème caramels are the sweetest way to celebrate the season.
2015
Werther's Original Soft Caramels Joins US Portfolio
For the first time we extend beyond our classic caramels and offer soft and creamy caramels, for a whole new texture experience to our signature little pieces of bliss.
2015
International bestseller among Storck brands
Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
2013
Werther's Original Caramel Popcorn launches in the U.S.
Werther's Original Caramel Popcorn hits shelves as the only popcorn made with the rich and creamy one-of-a-kind Werther's caramel taste.
2005
The sugar-free alternative
Sweet and creamy, and incredibly good: the classic cream candy is released in sugar-free.
1985
The popular brand that unites generations
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
1909
The invention
It happened in the little town or Werther, Germany in 1909. That is where confectioner Gustav Nebel created the now iconic Butter Candy recipe. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy.
Much has changed since then – and some things have stayed exactly the same as they’ve always been.
