Marketing Manager

Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.

Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.

Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities.  Examples include:

• Brand performance updates
• Coupon performance (FSIs, Catalina, IRCs, etc.)
• Media performance
• Competitive analysis
• Financial performance
• Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
• SWOT Analysis (strength, weakness, threat, opportunities)

Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate IRI data, factory shipments, retailer specific data, and financial information.

 

Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities. Manage cross-functional teams including Product Development, International Marketing, Sales, and local Supply Chain to develop and commercialize new products.

 

Develop go-to-market plans for new products and generate customer specific programs to establish products in the US and within key retailers. 

 

Manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts.

Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:

• Developing objectives and creative briefs
• Reviewing proposals
• Assessing performance
• Monitoring deliverables
• Negotiating contracts

Other Duties and Responsibilities:

• Fulfill Storck Values: Sense of Belonging, Passion, and Growth
• Other duties as assigned

Supervisory Responsibilities: None

Knowledge, Skills, and Abilities:

• Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
• Knowledge of syndicated scanner data (e.g., IRI, Nielsen) preferred
• Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
• Strong analytical aptitude with a proven ability to analyze and interpret data
• Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
• Energetic, proactive, and action oriented individual; Creative idea generator
• Consumer/business curiosity; Customer focused mindset

Education and Experience:

• Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.
• Four to six+ years progressive experience in fast moving consumer goods industry, with at least one to two years in a managerial capacity.
• Experience in a role leading the development of new or existing products or strategies from conception to implementation
• Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations. 
• Experience planning and executing non-traditional (e.g., “guerilla” or grass roots) marketing tactics is a plus.
• Experience developing national advertising campaigns including management of advertising development and media plans.
• Cross-cultural awareness and sensitivity; experience working with Global/International business preferred
• Project Management experience required
• Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
• Strong analytical aptitude with a proven ability to analyze and interpret data
• Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization

Working Conditions:

Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.

Other Qualification, Safety Procedures:

Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.

Travel:

Approximately 5-10%, which potentially includes international travel.